At Pure Life Surf School, surfing is more than just riding waves—it’s who Pure Life is. This DNA video showcases the passion for the ocean, commitment to teaching with excellence, and community built on encouragement and fun that define the school. From the joy of students catching their first waves to the dedication of the instructors, every moment reflects the spirit of adventure that flows through Pure Life. Produced by Mobile Mission Media (MMM), this film was crafted to capture that heartbeat through cinematic storytelling, professional videography, and creative editing—bringing the true DNA of Pure Life Surf School to life.